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Businesses in Southbank

16 Apr 2015

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A Southbanker from the start

St John Estate Agents managing mirector Simon Saint-John has been a Southbank man from the very beginning.

Having been a tenant, owner-occupier and landlord in the area over more than two decades, he said he had enjoyed watching the suburb grow.

“We first moved into Southbank into 106 Southbank Boulevard in 1993 when it had just opened,” he said. “It was one of the first developments in Southbank and at the time we couldn’t believe the luxury.”

“Southbank has really matured and the new buildings that have come in have got a much more community-orientated feel because the suburb has matured since it first started.”

Having built a strong reputation as both a salesman and sales manager in the area over many years, Simon launched St John Estate Agents in 2002 with the intention of doing something “above the norm”.

Beyond simply buying, renting and selling, St John Estate Agents takes pride in providing a full-service property management.

Simon said the business’s property management model was based on the unwavering principle of treating every property like a second home.

“The idea was that as an investor myself, I hated that mentality that property management was the second priority,” he said.

“Most agents are sales agents and do property management with a couple of young staff that don’t really care or certainly have no understanding.”

“I’d decided that I would do some property management but treat every property as if it was my own, things that I’d want done.”

Claiming to be the highest ranking real estate agent in the area on Google and boasting several customer service and residential marketing awards, Simon’s passion for his trade speaks for itself.  

That same passion, as well as a good sense of fun, continues to rub off on both clients and staff, with some of his team members having worked for the business for more than a decade.

“We have a very stable staff that has a sense of fun as well as a sense of just trying to do something and be proud of it,” he said.

“I also have a healthy sense of humour and I want to talk to my landlords and enjoy their company and enjoy seeing them succeed as well,” he said.

“There are properties that we have sold and managed and sold and managed. I can think of several where we’ve sold them on three occasions only for them to always come back to our management.”

Having only recently moved into its new home at the corner of Montague St and City Rd in South Melbourne, Simon said he and his team loved the new location.

Being based right in the thick of the future growth of Fishermans Bend on the busy City Rd thoroughfare, he said the opportunities that lay ahead were endless and that he and his team were looking forward to many happy years in the area.

“We’re loving the location. There’s two and half thousand apartments being built along City Rd between us and the casino so it sort of makes for a very central spot for us because we’re also the only agent that’s located in Montague,” he said.

“Feeling very fortunate, incredibly fortunate quite frankly! We’ve spent a lot on this historic building and we intend to be here for a long time.”

To find out more about St John Estate Agents visit

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