Columns
Residents' Association Image

Residents' Association

We have just come through the storm of the century – apparently
Read more >>

Business in Southbank Image

Business in Southbank

Blockchain is booming!
Read more >>

St Johns Southgate Image

St Johns Southgate

Light in the darkness
Read more >>

Owners Corporation Law Image

Owners Corporation Law

Strata land 2017: The year in review, and predictions for 2018
Read more >>

Montague Community Alliance

‘tis the season to be grateful … tra la la la…
Read more >>

Housing

We are losing our social licence to operate
Read more >>

Federal Politics Image

Federal Politics

Marriage equality passes Parliament
Read more >>

We Live Here Image

We Live Here

Open letter to the Premier of Victoria
Read more >>

Southbanker Image

Southbanker

An advocate for Southbank living
Read more >>

History Image

History

Television – Southbank leads the way
Read more >>

Skypad Living Image

Skypad Living

Vertical Smarts
Read more >>

Health and Wellbeing Image

Health and Wellbeing

Mental health makes our physical health
Read more >>

Councillor Profile Image

Councillor Profile

The making of a lord mayor
Read more >>

Pets Corner Image

Pets Corner

Our happiest resident!
Read more >>

Southbank Fashion Image

Southbank Fashion

Spring racing in Southbank
Read more >>

Street Smarts Image

Street Smarts

Power Street – Southbank
Read more >>

Letters Image

Letters

A sincere thank you
Read more >>

Building the brand of Melbourne

14 Dec 2017

Building the brand of Melbourne Image

Visit Victoria’s general manager of major events Damien de Bohun provided the Yarra River Business Association (YRBA) with an engaging insight into his vision for our city at its luncheon on November 24.

YRBA members gathered for the association’s last function of 2017 at the marvelous Metropolis Events space at Southgate, as Mr de Bohun gave an informative and passionate address.

As a highly respected figure in corporate, sports and events circles, the State Labor Government appointed Mr de Bohun to the role in October 2016.

Having previously served as CEO of the A-League, CEO of the Leukemia Foundation and a former executive of Cricket Australia, Mr de Bohun is well equipped to secure the biggest and best events to Victoria.

In a roving speech that took him to all corners of the room, Mr de Bohun began with an insight into Victoria’s recent acquisition of the record-breaking Harry Potter and the Cursed Child production in 2019.

Much to the surprise of many, he informed members that Harry Potter was currently the biggest brand in the world. He said the fact that Melbourne had secured the rights to the production exclusively in Australia and the southern hemisphere highlighted our city’s global reputation.

He said that Visit Victoria’s ambition for attracting major events to our state was always driven by a desire to build both Victoria’s and Melbourne’s brand on a global scale.

And as far as our wonderful Yarra River is concerned, he told YRBA members that he was determined to capitalise on what he considered an underutilised asset.

He highlighted the need for Melbourne to build on its events program throughout the year, particularly in winter. To the delight of members, he said the lower Yarra was a key asset in building on Visit Victoria’s ambition to attract more events to our city in the future.

Yarrariver.melbourne

 

Stay in touch with Southbank. Subscribe to FREE monthly e-Newspaper.

You must be registered with Southbank Local News to be able to post comments.
To register, please click here.