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Food hall to unite foodies

11 Jun 2013

Food hall to unite foodies Image

By Sean Car

A new concept food hall will soon be opening at Melbourne’s South Wharf promenade in Southbank.

The General Assembly Food Hall will incorporate 11 colorfully painted shipping containers inside a refurbished former cargo shed, each accommodating a different style of cuisine.

Melbourne Convention Centre owners, the Plenary Group, developed the project in the aim of uniting a range of Melbourne’s favorite dishes under one roof.

With applications for operating licenses now closed, the campaign has attracted more than 70 expressions of interest from up and coming chefs and entrepreneurs hoping to put their cooking skills on show.

Kelvyn Lavelle, Executive Director at the Plenary Group, said that the General Assembly would amplify what Melburnians love about their city ­– it’s quality food and unique venues.

“We wanted to create a dining experience Melbourne has never seen before,” he said. “The General Assembly is all about uniting under one roof those dishes most revered by Melbourne’s foodie populus.”

“Melbournians have developed a real love of specialty street foods from different countries and the General Assembly project really speaks to this.”

The shipping container concept lends itself to the rich maritime history of the South Wharf promenade, with each one consisting of state of the art kitchen equipment and bright and playful interior.

With the promenade already bringing together some of Melbourne’s best restaurateurs, Mr Lavelle said that the uniqueness and excitement of The General Assembly would provide a fantastic addition to the mix.

“We hope to be able to present to Melbourne food goers an interesting and diverse food offering,” he said.

“We’ve received a really positive response from the expression of interest we ran recently, so now it’s all about getting the right mix.”

The food hall is expected to be up and running in six to eight weeks.

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