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Interest surrounds BMW site

08 Mar 2018

Interest surrounds BMW site Image

After being snapped up for more than $100 million late last year, the search for a world-class architect has begun for one of Southbank’s last remaining key development sites.

Malaysian-backed developer Beulah International emerged as the successful purchaser of the prominent BMW site at 58 Southbank Boulevard in December and has wasted no time in pursuing its bold vision.

The developer has embarked on a global tour to meet and greet with world-class architects in a bid to potentially bring a new firm to Australia to design the development.

With seven architects already on the meet-and-greet list, Beulah International told Southbank Local News that it would meet with firms in New York, Basel, Copenhagen, Rotterdam and Amsterdam to name a few.

“Our vision for the site is to create a ground-breaking concept not seen before in Australia,” Beulah principal Jiaheng Chan said.

“What attracted us to the BMW site was simple. It provides an opportunity to create a landmark development that will potentially comprise of retail, hotel, residential, commercial and public space that is of a world class standard.”

A mixed-use project is proposed for the site, which will include a new flagship, state-of-the-art BMW dealership. BMW Australia has placed high emphasis on who it would be partnering with on the future development due to the strategic nature of the site, which has housed the group’s inner-city dealership for well over two decades.

“We are very excited to partner with Beulah on this development, which will showcase our latest technologies and redefine how people live and travel,” BMW Australia CEO Marc-Henrich Werner said.

As part of its global search, Beulah’s executive director Adelene Teh said the company would also be expressing its desire for a design that brought the local community with it.

“Some of the firms we’re meeting with are ones often referred to throughout academia, who are responsible for setting new benchmarks and informing discussions around architecture and design philosophy,” she said.

“We’re also looking for a firm that puts public amenity at the forefront of their approach, as engaging with the community and integrating with the urban context is an important driver.”

Located in the prominent Freshwater Precinct, the development could prove to be a defining feature of Southbank.

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