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New identity for Plenary

12 Mar 2015

New identity for Plenary Image

By Kara Bertoncini

Melbourne Convention and Exhibition Centre’s (MCEC) chief executive Peter King unveiled new branding for its Plenary amphitheatre last month.

The 5500-seat Plenary has achieved a worldwide reputation in the corporate sector and is now aiming to become a major player in the music industry.

Mr King said this new direction would enable Melburnians to discover and enjoy a new space.

“Our Plenary is internationally-renowned within the business event industry and now Melburnians are beginning to discover this spectacular space,” he said.

“Many people may not know what Plenary is truly capable of, its hidden potential, and the diversity of performances held on this stage every week.”

Since its establishment, Plenary has attracted world-class musicians, entertainers and sporting legends.

Mr King said Plenary had become a leading venue, amidst the likes of Festival Hall and Rod Laver Arena.

“It’s good to be open – open to change, to possibility, to new experiences and that’s why we’ve created a whole new identity for Plenary, because it deserves its own unique personality,” he said.

With exceptional design, acoustics and adjustable walls, he said Plenary was the perfect venue for large performances.

“It’s a space that the people of Melbourne should be proud of and a place they can consider their own,” he said.

 

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