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Residents' Association

A massive win for City Rd
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Owners Corporation Law

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Montague Community Alliance

Is having no third-party rights the new black?
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Housing

We are losing our social licence to operate
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Federal Politics

Michael Danby announces retirement
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Uniting against proxy farming and rorts
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Meet you at the Malthouse!
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The psychology of persuasion
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Spring racing in Southbank
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Power Street – Southbank
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Letters

Name it Domain!
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Promo with street cred … for a bank?

13 Aug 2013

Promo with street cred … for a bank? Image

Melbourne’s hotspot for promotional activity, Southbank Promenade, was at it again last month as ING Direct hosted artist INDO who helped passers-by to create a unique mural.

The makeshift artists took pictures of themselves that were then created as stencils for them to paint onto the mural.

The panels of the mural were donated by ING to its charity partners, who could either keep the artwork or auction it off.

The promotion was part of ING’s “Spend your lunch well” and it was nice to see a creative use of the promotional space, even if it was for a bank.

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