Columns
Residents' Association Image

Residents' Association

20th AGM – What a milestone!
Read more >>

Owners Corporation Law Image

Owners Corporation Law

OC discriminated against a disabled owner
Read more >>

Montague Community Alliance

Can we be good neighbours?
Read more >>

Metro Tunnel

MetroHub opens its doors
Read more >>

Federal Politics Image

Federal Politics

Supporting the peaceful struggle of the Tibetans
Read more >>

We Live Here Image

We Live Here

One woman’s stand gets results
Read more >>

Southbanker Image

Southbanker

Giving the community a lift
Read more >>

Housing

We are losing our social licence to operate
Read more >>

History Image

History

Art Deco panels at the ABC
Read more >>

Southbank Sustainability Group

Community’s journey into sustainability
Read more >>

Health and Wellbeing Image

Health and Wellbeing

How to break the cycle of fear
Read more >>

Skypad Living Image

Skypad Living

Luv thy NABERS (for apartments)
Read more >>

Pets Corner Image

Pets Corner

Jumper’s proud parents
Read more >>

Southbank Fashion Image

Southbank Fashion

Spring racing in Southbank
Read more >>

Street Smarts Image

Street Smarts

Power Street – Southbank
Read more >>

Letters Image

Letters

Name it Domain!
Read more >>

Waterfront forum is the next frontier

16 Oct 2012

The ongoing marketing discussion intensified this month after the inaugural Melbourne Waterfront Forum was jointly hosted by the Yarra River Business Association (YRBA) and the Docklands Chamber of Commerce (DCC).

The forum was held on Wednesday, October 17, a day after Southbank Local News went to print, but prior to the meeting we spoke to keynote speaker John Gundesen. Mr Gundesen is the communications and marketing manager for Waterfront Auckland.

Mr Gundesen said he wouldn’t be coming to the forum to tell Melbourne’s waterfront how to operate, but to explain how and why Waterfront Auckland had been so successful for the marketing of its area.

“I think there are some lessons we have learned which we are happy to share and may have some value. We have either stumbled upon or unearthed these learnings from our robust and considered design process,” Mr Gundesen said.

“It’s up to the powers-that-be in Melbourne to take whatever ideas or processes they think best, are most relevant and may work.”

Mr Gundesen stressed that it was really important in Auckland to articulate the marketing ideas it wanted to pursue clearly, before effective action could be taken.

“It wasn’t until we were able to clearly articulate the vision and coalesce this into a common objective that real momentum was achieved,” he said.

Both the YRBA and DCC are hoping this forum is the first step to clearly outlining the needs and wants from a marketing perspective of Melbourne’s waterfront.

Stay in touch with Southbank. Subscribe to FREE monthly e-Newspaper.

You must be registered with Southbank Local News to be able to post comments.
To register, please click here.