South Melbourne Market goes online

South Melbourne Market goes online By Jack Hayes Making the trip to South Melbourne Market is a ritual many Southbankers hold dear to their hearts. Now, with public health warnings limiting the amount we should be out and about, the market is bringing that experience to your door. South Melbourne Market Direct (SMM Direct) is a new online shopping platform, allowing customers to browse and shop fresh produce, quality retail goods and market favourites from the comfort of their home. South Melbourne Market Direct offers customers same-day home delivery or the option to click and collect, with a growing list of market traders represented in the online marketplace. Shop favourites such as freshly-baked bread, craft beer, coffee beans, organic skincare, fresh seafood, chicken, meat and gourmet cheeses from around the globe, plus a wide selection of quality fruit and veg and pantry staples, are available to order. SMM Direct launched in September and promises to add more products, traders and features in the coming weeks. Chair of the South Melbourne Market Jo Plummer said the project would allow people beyond the five-kilometre radius to continue to buy from their usual market traders, providing much needed support for small business owners in what has been a challenging year. “While there is something unique and special about a trip to South Melbourne Market, we understand that not everyone can always make it for their weekly shop, particularly at this time,” Ms Plummer said. “SMM Direct will allow the community to continue supporting our stallholders, with contactless delivery of products to their door.” Delivery is currently available within 10 kilometres of the market – an area that stretches as far as Brighton in the south, Brunswick in the north, Footscray in the west, and plenty of suburbs in between. The market is open on Wednesday, Friday, Saturday and Sunday. For same day delivery, order before 12pm • For more information: southmelbournemarket.com.au