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Businesses in Southbank

16 Apr 2015

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Just In Time PT owner Justin Moran is fast becoming the face of fitness and wellbeing in Southbank.

Having developed a strong presence within a number of Southbank apartment gyms, including Freshwater Place and Eureka Tower, his passion for health, fitness and wellbeing has seen his reputation grow.

By providing effective programs, which incorporate education, science and technology, he said his model continued to enhance the environment of residential gyms in Southbank.

“Gym inductions in Southbank and essentially any apartment complex are done poorly,” he said.

“They’re generally done by a company that will send someone in and it just basically falls short in what they provide and how to use the gym equipment properly.”

“Instead of people doing it with one person and just quickly skimming over things that a more effective and obviously future-proof way was to video induct people into how to use a gym on both safety and rules.”

While his mobile and personalised approach to fitness is the key strength of his business model, his ability to innovate is what sets Just In Time PT apart from any other personal training service.  

In an Australian first, Justin recently rolled out a groundbreaking initiative at the Freshwater Place gym by attaching QR-codes to every machine, which show users how to operate and perform every exercise through instructional videos.  

Already through word of mouth, Justin said he was now in talks with owner’s committees at a number of other Southbank apartment towers in hope of spreading the concept to other residential gyms.

“We’ve rolled it out in stages in regards to showing people how to use the pool, the gym and the facilities on level 10,” he said.

“That’s now progressed into second stage, which was how to use the weights equipment and the fitness equipment and they were two separate videos and as of literally this afternoon the QR stickers will go on each and every machine.”

In addition to improving fitness of people at their homes, Justin and his trainers were also committed to implementing ground-level initiatives through group fitness programs.

He said there was a shortfall in the provision of group exercise and that he was determined to help positively change people’s mindsets.

“You’ve got this myriad of people doing things wrong, poor technique, max reps, max speed, fastest time rather than understanding how to do things properly,” he said.

“It’s about science, education, teaching people how to do things properly and basically you do it until you do it to a level that you start fatiguing and about to perform poorly.”

For a limited time only, Justin has launched his free weekly “Personal Best” fitness sessions at the Boyd Community Hub.

He said the aim of the initiative was to help educate the community on how to achieve their “personal best” and encourage people to get active.

“By being free and giving people the opportunity who either don’t have the ability to be able to afford a personal trainer or they’re looking for some sense of community to get out and get active,” he said.

“They’re doing it under the watchful eye of someone who’s tertiary trained and taking that vested interest in doing it properly.”

Justin will be hosting his free “Personal Best” sessions at the Boyd Community Hub every Wednesday from 12pm until May 20.

For more information visit

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