Homewares at palatable prices

Having just opened at South Wharf DFO’s Homemaker Centre in December, Melbourne’s first Off the Pallet store is inviting locals in urgent need of homewares to pop down for a visit.

A sister store of the renowned homewares business Form Home, Off the Pallet South Wharf is one of 12 stores nationally stocking the highest quality range of homewares at the lowest prices.

State manager Michelle Kinden said that the business enjoyed operating within the South Wharf precinct as the convenience for apartment-based locals to wander down was a real advantage.

“This area has definitely changed a lot in 10 years. I mean, it didn’t even exist!” Michelle said. “I’ve walked past here a million times on the way to the store and you’re spoilt for choice down here for food and drinks.” “With a lot of our customers living in apartments they’ll come and they’ll get their double barrel steamer and then they’ll get some pots and pans and all of a sudden they’re leaving the store with everything!” As a family-owned and operated business, its mission statement is simple:

to provide its customers with the quality they deserve at a price they’ll love.

This is backed up with an incredible range of more than 500 cookware, dinnerware, ovenware, servingware, flatware and glassware products, which are always sold at heavily discounted prices. Marketing co-ordinator Jarrod Fitzgerald said the business’s mantra was based on a belief that everyone should be able to cook, organise and beautify their homes without breaking the bank.

“A lot of other stores charge a lot for homewares especially big stores like Myer and David Jones.

The quality of their products is good but they charge through the roof,” Jarrod said. “We market towards the everyday family but really we think that anybody should be able to go in and buy a really good fry pan for an affordable price rather than spending an absurd amount for essentially the same thing.” Michelle said that, as a family-run business, it was also committed to only employing friendly, helpful staff with a passion for cooking and helping customers find the right product.

“Our team is very friendly and really approachable and they’ll always help you out. It’s important to us who we employ, especially, people with the right sort of diversity and attitude towards what we’re doing.” Essentially helping facilitate Melbourne’s foodie culture, Michelle said the business was also increasingly active in providing recipes and cooking tips in store, on its website and through social media.

She said the business was always happy to go that extra length to please its customers.

“At certain times of the year some people definitely get more enthusiastic about cooking with things like My Kitchen Rules and MasterChef so there is definitely a buzz about it”.

“I always hear customers in store talking about it and, now as a result, we keep a list of what people ask for because it’s just impossible to stock everything!” Off the Pallet is open seven days a week and located at DFO South Wharf opposite JB Hi-Fi.

For more information visit www.offthepallet.com.au