Brothel turned tower

Local developer Crema Group has launched its new 18-storey mixed-use development on the site of a former brothel in the Domain Precinct.

The Eighth by Crema, situated at 8 Palmerston crescent, will comprise 36 luxury apartments on what was formerly the Pink Palace brothel, which closed last year after being purchased by Crema Group and venture partner Geomax Capital.

The Domain Precinct, which is directly connected to Southbank’s low-rise residential village, is ready to emerge as one of Melbourne’s newest and most sought-after locations. Within walking distance to the Shrine of Remembrance, Botanic Gardens, Albert Park and the future Anzac metro station, the area is flagged for wide-scale development and is also the subject of a master plan currently being devised by the City of Port Phillip.

Representing the ongoing transformation of the Domain Precinct, the 908 sqm Palmerston Crescent island site is set to be transformed into a $150 million 18-storey future focussed buidling, with every aspect of the project rooted in a holistic approach to living.

The Eighth has been designed by architect Peter Kennon of Studio Kennon, formerly of Elenberg Fraser, with the building’s interiors curated by Miriam Fanning of Mim Design. Openwork, who recently completed Doubleground, the 2018 winning design for the annual NGV Architecture Commission, is also engaged on the project.

The Eighth is set to provide much needed activation in the precinct as a true destination, with its hotel-inspired grand lobby flanked by two cornerstone hospitality offerings including a 250 sqm café, as well as a smaller European theme restaurant and wine bar.

The building will also feature 3000 sqm of boutique office space spread over four levels. To complement this space and to enhance the commercial experience, Crema will be retaining the fifth floor of the building to own and operate The Eighth Club – a holistic lifestyle club which will feature an executive business lounge with café, lounge and meeting facilities. It will also include a luxury day spa and wellness studio.

In addition to The Eighth Club, the company’s director Nicolas Crema said it would be retaining management rights of the entire building to ensure it is run in line with its vision and expectations.

Mr Crema said that he and architect Peter Kennon had bonded over their mutual frustration with building and residential developments, which often claimed to offer a superior lifestyle but lacked understanding for the way people really wanted to live.

“Our shared vision has resulted in a building that has intuitive, easy living in its DNA,” Mr Crema said. “Each floor within the residential tower comprises no more than four generous corner residences, with every single residence having private lift access into curated private lobbies, which is a first in Melbourne.”

A full size replica sub penthouse is currently open for viewing, with appointments available directly with Nicolas Crema and Peter Kennon. Construction is due to commence later this year.

theeighth.com.au