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Inked in Southbank

10 Dec 2019

Inked in Southbank Image

There are plenty of hotels around the city centre, but few that are built to make you feel at home. Southbank’s new Ink Hotel is set to shake the scene up.

Ink Hotels believe “life is better when we colour outside the lines and do things differently”, and Southbank’s Ink is vibrant, playful and, most importantly, comfortable.

The hotel’s ground floor lobby space – with a bar and café – has been purposefully designed to contribute to the Southbank community as ground floor activation of its central location at 167 City Road – formerly home to the Melbourne Towing Service building.

Designed for travellers with a “Gen Z mindset” the hotel’s comfortability doesn’t just translate to nice rooms and plush beds. Ink aims to host, connect and inspire a new wave of curious, plugged-in explorers who thrive on new experiences. Like that audience, Ink is socially and environmentally conscious.

Hotel manager Alice Sampson said the team would love to get to know the locals.

“We’re extremely excited to bring the Ink brand to Southbank and be a part of the local community,” she said.

“Ink is the place to come and relax and experience your favourite collection of Melburnian breweries, distilleries and wineries.”

“We hope that you make Ink your neighbourhood hangout – come and say hello.”

An interior design partnership with world famous Melbourne street artists Blender Studios created Ink’s cool but relaxed lobby, while rooms are adorned with art commissioned from New York-based artist Brolga.

Southbank scored the brand’s first hotel, with a second opening in Singapore in 2021 building off the brand’s core elements:

Urban commons – social public spaces for guests to chill, dine, work or hang out with fellow travellers.

“Super comfy vibes” – guests feel at home through relaxed service and design.

Value where it counts – honest prices and great quality where it matters most to our guests.

“Funked-up” eccentrics – big on personality and style.

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