Marvellous Moomba’s big move

Moomba made a triumphant return to Melbourne this year and the parade was brilliantly attended along its temporary route on St Kilda Road.

The time-honoured parade had all the colour we’ve come to expect from Moomba, and the theme this year of “Melbourne is delicious” made for some unique costume designs.

Lord Mayor Robert Doyle wasn’t surprised the event was able to attract record crowds this year, and attributed some of that to the new St Kilda Rd route.

“This year’s Moomba was a testament to the diversity and imagination of Melbourne. With a fantastic musical line up, great water skiing, activities for the kids, perfect Melbourne weather and a new parade route along St Kilda Road, it’s little wonder that Moomba 2012 attracted record crowds,” Cr Doyle said.

He went on explain just how valuable Moomba was to our local economy.

“Moomba has become Australia’s largest community event, it generates more than $29 million for the local economy and attracts over 1 million people over the Moomba weekend,” Cr Doyle said.

St Kilda Rd has had an endless stream of activity, having become the temporary home for many events that would usually be held on Swanston St.

The outstanding crowds and atmosphere will surely have the City of Melbourne considering a permanent move.

Photo courtesy of Lucas Dawson 2012.