Focus apartments – enjoy resort style living at home


Focus Apartments by Central Equity has just completed, and residents are giving it five-star reviews!

Residents are enjoying the extensive resort-style facilities on offer, the professional and experienced onsite management team and the spacious, light-filled apartments.

Residents are greeted with a sense of “hotel style” luxury as they enter the foyer. An experienced 24-hour concierge team is available to assist residents’ daily needs. The apartments are generously sized and many, whether they be one-, two-, or three-bedroom apartments, have studies which will accommodate the needs of busy professionals or those wishing to work from home.

The abundance of floor-to-ceiling glazing features breathtaking views of Melbourne’s inner city, south towards Port Phillip Bay and east across the Royal Botanic Gardens. The building has a 7.2-star energy rating (average across the building) and it is double glazed, providing additional thermal and acoustic comforts.

All apartments have balconies that provide openable windows.

There are not many buildings that have been built with resident facilities that are ready for use now and incorporate the extensive luxury of Focus. There is around 1100 sqm of resident amenity on level seven, including a 17-seat “gold class” cinema, resident lounges, dining areas and kitchen facilities. In addition to these ambient and relaxing spaces, a large gym, sauna and indoor swimming pool are there for the residents to enjoy. There is a spacious outdoor landscaped terrace for barbecuing and dining.

Focus Apartments promotes sustainable transport alternatives with generous amounts of bicycle storage as well as private car parking. It is only a short walk to the free city tram zone, Flinders Street Station and St Kilda Rd trams.   

Focus is situated in the premium Southbank location in Melbourne’s famous Arts Precinct. The National Gallery of Victoria, Arts Centre, Opera Theatre, MTC Theatre are all a short walk away for residents. The $1.7 billion redevelopment of the Arts Precinct including the new NGV Contemporary gallery and new public amenity will further enhance Southbank.

Southbank has seen a significant investment in the area in recent times to accommodate the growing population; the recently completed new Southbank Boulevard linear park and playground has further improved the amenity of the locale.

Focus is also located close by to Melbourne’s universities, prestige schools, the CBD employment and retail precinct, Southgate restaurants and cafes and South Melbourne Market.

The completion of Focus comes at a time when inner-city residential rental occupancy rates are at extremely high levels with strong demand from people wanting the convenience that living in Southbank brings.

Limited immediate new supply of apartments in Southbank has added additional pressure to the rental market in recent times.

There are a limited number of apartments still available for sale at Focus. Flexible settlements are available including the option to move in straight away.

For further information, please contact Central Equity on 9278 8888 or visit onsite at 81 City Rd, Southbank where there are nine fully furnished display apartments available to inspect.

Central Equity is regarded as the pioneers of inner-city living, having completed 85 major projects in locations around Melbourne. •

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