Melcorp Luxe unveiled to meet growing demand for premium rentals

Melbourne-based real estate agency Melcorp has launched a new sub-brand, Melcorp Luxe, aimed at bridging a clear and growing gap in the city’s rental market: tailored leasing solutions for premium properties and discerning corporate renters.

Built on more than 20 years of experience in the inner-city property market, Melcorp has long understood the nuances of Melbourne’s rental trends. But in recent years, the agency observed two significant shifts – one from renters, and another from property owners – that prompted a strategic evolution.

“On one hand, we’ve seen a growing demand for high-quality residential rentals – particularly from individuals and corporate renters seeking alternatives to traditional hotels,” head of department Allison Osborne said. “On the other hand, many property owners have unique homes that are lost in the general leasing pool without expert positioning and aren’t receiving the attention – or returns – they truly deserve.”

Melcorp Luxe has been developed to address these challenges. It offers a specialised leasing model that prioritises discretion, flexibility and convenience, and focuses on matching well-appointed properties with reliable, high-calibre renters.

Unlike traditional rental models, Melcorp Luxe provides a turnkey solution for renters – fully furnished properties with flexible lease terms, fast approvals and thoughtful presentation. Lease terms can start from as little as three months, catering to professionals on temporary assignments, those relocating for work, or residents displaced during home renovations.

“Our typical renter is a corporate executive, an international professional, or someone relocating for work,” Ms Osborne said.

They’re looking for a high-quality, well-presented home in a great location, usually fully furnished and ready to move into. Convenience, comfort, and privacy are key.

“They want a stress-free experience. This means a well-furnished property, flexible lease terms, fast approvals, and support when needed. Most are busy professionals who value quick solutions, quality accommodation, and reliable service.”

For owners, the value proposition is just as strong. Amid rising property taxes and increasing pressure to maximise returns, Melcorp Luxe offers a reliable path to better yields with renters who are both financially stable and respectful of high-end homes.

“We help owners present their properties in the best light and attract the right renters – often corporate or executive renters – who are happy to pay more for quality and convenience. We also look after the property carefully, so it stays in great condition,” Ms Osborne said.

Importantly, Melcorp Luxe maintains a strong emphasis on discretion, with many listings handled privately or off-market. The service is boutique in feel, but backed by the scale, networks and local knowledge of the broader Melcorp Real Estate brand.

“Melcorp Luxe is about taking our service to the next level. It reflects where the market is heading – towards more premium, tailored experiences,” Melcorp’s Mark Giuliano said.

“It also shows our commitment to offering specialised solutions for both investors and renters in the executive space.”

With Melcorp Luxe, the agency is charting a clear path forward – meeting a growing need for executive rental solutions while elevating leasing standards across the board.

melcorpluxe.com.au •