A cafe with a mission to “boost morale” in Southbank

Kaylah Joelle Baker

After a rough period for many small cafe businesses who have had to close, one cafe ready to help revitalise Southbank is Mr Summit Cafe.

Due to open in mid to late February, the cafe is an “exciting” collaboration project for business partners and “genuine lovers of coffee”, Tony Rouillon, Daniel Emerton and Jordan Setiawan.

“As entrepreneurs and baristas, the three of us have a very strong background in hospitality and customer service and especially in cafes. We are also enthusiasts in the Melbourne specialty coffee space,” the business owners said.

“The concept of Mr Summit is bringing the friendly customer service of your local coffee shop, with the precision and quality that you would find at any specialty cafe.”

Situated at the base of The Summit on City Rd, the cafe has not come without troubles when the lease was signed in the middle of the pandemic. But the owners are confident Southbank’s newest “meeting point” will be found at Mr Summit Cafe.

“Along with smiling faces and an emphasis on customer service we really want this location to become the meeting point for the entire population of Southbank,” they said.

 

From the local residents, to the employees and employers, people just stopping by and those who want to stay a while, everyone is invited to sit down and have a great cup of coffee, a freshly squeezed juice and some delicious food.

 

Already gaining an attraction on their social media page, with their Instagram followers expressing their eagerness for the cafe to open, the owners are relying on “consistent social media” usage to encourage more people to visit.

“It’s exciting to see such a strong following from the local population and we hope that through our Instagram, we can bring as many people through the door as possible,” they said.

Leaning on their own uniqueness and vision for Mr Summit Cafe, the team is confident it can bring Southbank an atmospheric cafe that is different to any other in the area.

With a recognisable choice of distinct takeaway coffee cups with the business’s mascot and bright orange lid, Mr Summit Cafe is focused on being an inviting place for all.

“When brainstorming the ideas for the business, the idea of the mascot came before the name,” they said.

“We wanted a recognisable and inclusive character to represent the brand and when naming him, we thought, why not name him after the place we will call home.”

Mr Summit Café is located at 165 City Rd, Southbank •

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