Columns
Residents' Association Image

Residents' Association

Stay safe, Southbank
Read more >>

Business in Southbank Image

Business in Southbank

An unbeatable lifestyle and location
Read more >>

St Johns Southgate Image

St Johns Southgate

The organ of emotion
Read more >>

Owners Corporation Law Image

Owners Corporation Law

VCAT declares that committees have the power to terminate an OC manager
Read more >>

Chinese

政府资助 受创商家
Read more >>

Metro Tunnel

Metro Tunnel lessons just a click away
Read more >>

Owners' Corporation Management

Why it pays to be neighbourly in a strata building
Read more >>

Federal Politics Image

Federal Politics

Why Magnitsky Act is important for Australia
Read more >>

We Live Here Image

We Live Here

Stage 3 lockdown fines for short-stays
Read more >>

Southbanker Image

Southbanker

Lending a hand through books
Read more >>

Port Places

Fishermans Bend: the first quarter 2019
Read more >>

Housing Image

Housing

Housing All Australians – a new paradigm
Read more >>

History Image

History

BANKING on it in Southbank!
Read more >>

Safety and Security

Looking out for signs of a drug lab
Read more >>

Southbank Sustainability Group Image

Southbank Sustainability Group

The garden is still here for you
Read more >>

Health and Wellbeing Image

Health and Wellbeing

How to combat insomnia
Read more >>

Skypad Living Image

Skypad Living

Finally, vertical villages are on government’s radar – but is the focus right?
Read more >>

Pets Corner Image

Pets Corner

Spoiling princess Chloe
Read more >>

Southbank Fashion Image

Southbank Fashion

Spring racing in Southbank
Read more >>

Street Smarts Image

Street Smarts

Power Street – Southbank
Read more >>

Letters Image

Letters

What’s behind the lights?
Read more >>

Yarra River Business Association

12 Jul 2016

Do you remember when winter along the Yarra was, basically, going to the footy or a concert at the Arts Centre?

Well, you can still attend plenty of great concerts at Arts Centre Melbourne, but this winter has proved once and for all that colder weather in the Yarra River Precinct can be just as exciting and appealing as the warm months.

The June calendar of events for the river included the ice rink at Fed Square, the new ice slide at Riverside Quay and 10 days of “It’s Snowing on South Wharf”. Add to those major activations the Disney on Ice show at Rod Laver Arena, the kids’ film festival at ACMI, Finding Dory at the aquarium and the Degas exhibition at NGV, and that starts to sound like a Yarra River winter festival.

An official winter festival along the Lower Yarra is exactly what this business association is aiming to achieve, and we will be working hard to make it an official winter event for 2017, with the co-operation and generosity of many of our member organisations.

The precinct is easy to fill between late spring and autumn – the fantastic range of bars and eateries ensures an almost full house. Our challenge is now to boost visitation to our attractions, hospitality venues and accommodation during winter.

It shouldn’t take much to achieve it, because our businesses are already doing great activations during the colder weather.

As a business association, we just need to ensure that it is better co-ordinated and communicated to the public.

Speaking of communication, the best way to keep up with what’s happening along the river bank is to join our Facebook community, which will keep you up to date with not only new events, but also new hospitality products emerging all the time and any special offers from them. We have over 17,000 followers on Facebook and well over 10,000 on Instagram.

The website, yarrariver.melbourne is also a huge source of information about what to see and do along the river, including our ongoing calendar of events, so that you can not only plan what to do on your doorstep this week or this weekend, but also during the weeks to come.

Exciting things to look forward to over the next few months include the new-look and expanded Pure South Dining at Southgate, the start of works on the Southbank Boulevard redevelopment into a linear park, and landscaping works to improve the amenity of the much-neglected Enterprize Park.

Things are always moving ahead in the Yarra River Precinct, but the on-water scenario still lags well behind. The guest speaker at our July 15 business luncheon is the new CEO of Parks Victoria, Bradley Fauteaux, who is formerly of Ontario Parks service in Canada. Parks Victoria controls the on-water activity of the precinct, and it has promised to “lift its game” considerably during the years to come. So, pop along and hear what vision and activities the new CEO has for our waterway. Contact exoff@yarrariver.info for booking information.

John Forman

President

Stay in touch with Southbank. Subscribe to FREE monthly e-Newspaper.

You must be registered with Southbank Local News to be able to post comments.
To register, please click here.