Southbank’s newest landmark Focus apartments now complete


Central Equity is proud to announce a milestone in its latest landmark development, with occupants moving in and enjoying all that “Focus” has to offer.

Focus is a $450 million, 50-level building at 81 City Rd, Southbank.   

The building has been designed not only for the needs of young professionals and empty nesters but also for the growing tide of young parents looking to raise their families in the inner city.

Residents will be greeted with a sense of “hotel style” luxury as they enter the foyer. An experienced 24-hour concierge team is available to assist residents’ daily needs. The apartments are generously sized and many, whether they be one-, two-, or three-bedroom apartments, have studies which will accommodate the needs of busy professionals or those wishing to work from home.  

The abundance of floor to ceiling glazing features breathtaking views of Melbourne’s inner city, south towards Port Phillip Bay and east across the Royal Botanic Gardens. The building has a 7.2-star energy rating (average across the building) and it is double glazed, providing additional thermal and acoustic comforts. 

All apartments have balconies and openable windows. 

Residents will have access to the exclusive resident facilities on level 7.


There are not many buildings that have been built with resident facilities that are ready for use now and incorporate the extensive luxury of Focus. There is around 1100 sqm of resident amenity, which includes a 17-seat “gold class” cinema, resident lounges and dining areas and kitchen facilities. A large gym, sauna and indoor swimming pool are included. There is a spacious outdoor landscaped terrace for outdoor dining and cooking on one of the barbecues.


The project promotes sustainable transport alternatives with generous amounts of bicycle storage as well as private car parking. Focus is also a short walk to the free city tram zone, Flinders Street Station and St Kilda Rd trams.   

Focus is in a premium Southbank location in Melbourne’s famous Arts Precinct. The National Gallery of Victoria, Arts Centre, Opera Theatre, MTC Theatre are all a short walk away for residents. The $1.7 billion redevelopment of the Arts Precinct including the new NGV Contemporary Gallery and new public amenity will further enhance the area and is a major investment for Southbank. 

Focus is close by to Melbourne’s universities, prestige schools, the CBD employment and retail precinct, Southgate restaurants and cafes and South Melbourne Market. 


Southbank has seen somewhat of a resurgence with significant investment in the area to accommodate the growing population. The Boyd Park and community hub, library, meeting rooms and café and the new Southbank Boulevard linear park and playground are examples of this. In addition to this, medical centres, supermarkets and other household services have opened in the area.


The completion of Focus comes at a time when inner city residential rental occupancy rates are at extremely high levels with strong demand from people wanting the convenience that living in Southbank brings.  

Limited immediate new supply of apartments in Southbank will add additional pressure to the rental market.

Central Equity is regarded as the pioneers of inner city living, having completed more than 80 major projects in locations around Melbourne. 

There are a limited number of apartments still available for sale at Focus.

For further information, contact Central Equity on 9278 8888, visit or visit onsite at 81 City Rd, Southbank where there are nine fully furnished display apartments available to inspect. •

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