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Businesses in Southbank

27 Oct 2014

Businesses in Southbank Image

Personal trainer and health expert Justin Moran could think of no better place to ply his trade than in Southbank.

“Working here in Southbank everyday as I do five to six days a week is just an absolute dream and a pleasure,” he said.

“Having the backdrop of the river, the green open space and also having such things as the Boyd Community Hub and being close to the Botanical Gardens – the whole area is a Mecca for health, fitness and wellbeing.”

Justin’s philosophy for his personal training business, Just In Time PT, encapsulates far more than just an intense workout, but rather a holistic approach that applies science and education.

Having worked for more than 15 years in the industry before launching his own business two years ago, the former Coburg VFL footballer said his goal had always been to make a difference to people’s health.

“When I started my own business I wanted to take the strengths of what I know works in the industry and what doesn’t work,” he said.

“Applying this approach makes people aware of how to do things and be immersed in the process of behavior change – understanding that they need to look at things such as sleep, diet, adrenaline, cortisol and issues with long hours at work.”

Adding to its unique business model, Just In Time’s trainers come directly to the client, operating at gyms inside many of Southbank’s residential apartment towers, including Eureka Tower and Freshwater Place.

Like Justin, all trainers require a certain level of tertiary education as well a shared passion for health and wellbeing.

“All of my trainers and myself have gone through three or four years of human movement, PE or at least one associated exercise science degree and that therefore encompasses all the elements of how the body should work,” he said.

“It’s a passion for what I love doing that I want to see from my trainers working with me and that’s why I’ve been successful with the trainers that I have.”

Another driving focus of business for Justin is the importance he places on engaging with the local community.

Next month, he and his team will be hosting a nutrition seminar at the Boyd Community Hub in Southbank, with 100 per cent of the $15 door entry going directly to food rescue charity FareShare.  

“I’ve always been big on not only providing services to clients that can afford it but to also filter that back down to lower levels,” he said.

“All the profits on the night will go to FareShare, which will give back to people that don’t have access to healthy eating habits and I want the night to offer more back to the Southbank community.”

Leading AFL dietician Lisa Middleton will present at the seminar, which will take place on Wednesday, October 29, at 6.30pm.

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