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Name it Domain!

Yarra River Business Association

11 Feb 2016

By YRBA executive officer Tim Bracher

What better way to kick-off the 2016 business year than by networking with fellow business operators and key stakeholders at the February 17 Yarra River business lunch?

It’s being held high above Melbourne CBD on the 89th floor of Eureka Tower – a beautiful venue with stunning views and, as always, an excellent lunch with beverages, all for $66. See the advert in this edition for booking details, or go direct to

Our lunches not only have a strong networking benefit, but also a learning element. This time we are presenting as guest speaker Nick Foa, chief executive of Victoria’s tourism marketing agency, Tourism Victoria. Nick will speak about his transitioning of Tourism Victoria into Visit Victoria, and about the somewhat controversial new branding for Victoria.

All in all, we are offering an interesting speaker presented in a fabulous location, with a sumptuous lunch, in the company of potentially valuable people to your business. What better way to start the year?

At the February 17 lunch we will also be launching our new domain name –  This is one of the new premium domain names, which firmly tells the world that the Yarra River is an important part of the world’s most liveable city.

February and March in Melbourne barely leaves time to stop in between the huge array of quality events. The Yarra River precinct is front and central to most of them.

We are delighted that, for the first time ever, Lunar New Year celebrations in this city have arrived on the Yarra banks. Make sure you walk the banks at night before February 21 to witness the beauty of the illuminations along the river and on its bridges.

Queensbridge Square comes alive with Lunar New Year celebrations over the weekend of February 19-21. Check out for full festival details. The Yarra River Business Association has contributed to the sponsorship of the event, as it is a huge drawcard for the precinct and a tremendous boost to business.

For the second year running, the Yarra River Business Association has contributed $30,000 to be the event sponsor of the March 5 and 6 “River Graze” - the opening weekend of the iconic Melbourne Food and Wine Festival.

This year’s event is much bigger, more varied and quite tantalising in its culinary scope. However, it’s not a strictly foodies event, but is designed to appeal to all demographics – a great community get-together, so make sure you allocate a few hours to stroll the river bank that weekend.

By the way, do you want to keep right up to date with everything good that is going on in the precinct? The best way is via our social media channels!  For Facebook, go to On Instagram, look up @yarrarivermelb.  You can help promote the platforms – and your own activities – by tagging #yarrarivermelbourne on your Instagram pictures, or tagging our account @yarrarivermelb. On Facebook, tag @Yarra River Melbourne.

Please remember, if you are a precinct business, or have an interest in the lower Yarra River, and would benefit from being a member, contact for a membership kit.

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