Beulah takes over Hanover House with a creative bang

The developer of STH BNK by Beulah is kickstarting its recent acquisition of Hanover House by transforming the building into an immersive and experimental event series over a six-month period.

Beulah, the developer of what will become Australia’s tallest building at City Rd between Southbank Boulevard and Power St, recently increased its development’s building envelope by purchasing neighbouring Hanover House.

As it seeks to use the space for the purpose of providing more space in its project for community uplift, it is embarking on that journey by transforming Hanover House inside and out with a creative project called BETA by STH BNK.

Described as an immersive and experiential event programme, the initiative seeks to bring together international brands, revered artists and makers, experiential events, immersive dining experiences and much more when it launches this month.

Celebrating the “conscious consumer” with sustainability, wellbeing, art and culture at its core, BETA will span three distinct, yet complementary levels of Hanover House, merging physical and digital, art and technology, design and data.

Led by architecture collective SIBLING Architecture, which has created the ingenious fit-out and spatial design, BETA will explore and experiment with the future of living, food, fashion and wellness while celebrating individuality, diversity and creative expression.

“The Lobby”, “Makers House” and “The Attic” will each occupy their own level and offer Melburnians a feel for what can be expected as part of Beulah’s $2 billion project, while also supporting Southbank’s creative community.

Beulah Executive Director Adelene Teh said BETA was an incredible opportunity to celebrate the wealth of talent, creativity and culture that was synonymous with Melbourne, while pushing the boundaries of innovation.

“We are thrilled to be partnering with cultural changemakers and world-class collaborators in creating new spaces and experiences, never before seen in Australia,” she said.

“BETA, and eventually, STH BNK, will truly revolutionise the retail model and we look forward to inviting Melbourne’s residents and visitors alike to experience this dynamic hub of boundary pushing, exploratory social and creative activity.”

The news follows Beulah’s other announcement in June that world-renowned urban design practice Grant Associates and international design practice ASPECT Studios had been appointed as landscape architects of STH BNK by Beulah.

With the project’s “green spine” to boast the world’s tallest vertical garden stretching from street level to the top of both towers, its series of outdoor spaces will symbolically bridge the Royal Botanic Gardens with the Arts Precinct.

Recognised globally for designing Gardens by the Bay in Singapore, STH BNK marks the first Melbourne based project for Grant Associates, as it joins forces with the locally based studio of design practice ASPECT Studios, to bring the project to life.

The BETA program will launch in July •

For more information: beta.sthbnk.com